it's not pronounced the way you think
I discovered Evelyn Waugh in college (English major nerd alert!) and immediately fell in love with his writing. He is witty and intelligent and mixes his Novels of Great Importance with novels that are laugh-out-loud funny, which is the fastest way to get me to fall in love with your book. Apparently I'm not the only fan of Waugh out there, although I don't take it as far as some fanatics do. The Week got the full story of the fanbois, and you can check out the tweediness of it all right here.